Tyia's Tarot | Brand Identity

Tyia's Tarot is a branding project created for @tyiastarot, a Chicago-based tarot reader who shares spiritual guidance, intuitive readings, and empowering content through TikTok. The goal was to develop a distinctive visual identity that feels feminine, modern, and approachable while reflecting Tyia's authentic personality and connection with her audience. Inspired by themes of transformation, intuition, and self-discovery, the custom butterfly logo serves as a symbol of growth, personal evolution, and new beginnings, while the halo element represents spiritual insight and guidance.

Primary Wordmark

The core typographic identity, engineered for premium clarity, cross-platform visibility, and immediate brand recognition across digital touchpoints.

Concept Sketches

Initial hand-drawn explorations analyzing structural geometry, organic wing contours, and the integration of the central halo motif.

Futura Typeface

An iconic geometric sans-serif modeled after pure foundational shapes. Its clean lines and symmetrical strokes anchor the brand with a timeless, highly legible look.

Script Accent

An elegant, custom-flowing script font introduced to add a more intimate and human layer to the identity system.

Color Palette

A cohesive, high-contrast scheme featuring rich deep plum, soft pink, and crisp white for warmth, mystery, and clarity.

Tarot Card Front

Tarot Card Back

Business Card Mockup

Social Media Icon

Storefront Signage

TikTok Post Format

Butterfly Icon

Pattern Asset

Final Logo Lockup

The completed brand mark rendered in the primary plum tone for versatile deployment across print and digital applications.