Wildhaven Alliance
Wildhaven Alliance is a brand identity project for a conceptual non-profit focused on wildlife refuge and nature conservation. The identity centers on a minimalist elephant mark with an organic heart-rose motif, designed to communicate care, protection, and environmental renewal in a quiet, contemporary way.
Primary Logo
The primary logo features a minimal elephant silhouette designed for clarity, flexibility, and emotional warmth. Its rounded form softens the identity, while the upward trunk and leaf detail create a symbol of renewal that works across both digital and print applications.
Process Sketches
These sketches explore different ways of combining the elephant with symbolic organic elements. The process focused on simplification, composition, and how the leaf and heart forms could be integrated without losing legibility.
Moodboard
The moodboard gathers references that shaped the identity direction, including natural textures, soft organic forms, and conservation-inspired imagery. It establishes a calm, grounded tone for the brand system.
Web Mockup
The website mockup shows how the brand adapts to an interface environment. It emphasizes usability, visual consistency, and a restrained presentation that supports the organization’s mission without overpowering the content.
Business Card
The business card translates the identity into a compact, professional format. Clean typography and generous spacing keep the logo as the focal point while reinforcing the system’s calm, polished tone.
Email Banner
This banner extends the identity into a more editorial use case. It combines imagery, typography, and the logo into a clean communication piece designed for digital outreach.
T-Shirt
The T-shirt application gives the identity a wearable form and shows how the logo performs in a simplified merchandise setting.
Rug Carpet
This mockup extends the identity into a tactile interior object, showing how the mark can scale into environmental graphics while still feeling soft and recognizable.
Billboard
The billboard application presents the identity at a larger scale, where hierarchy and distance matter most. It gives the brand a strong public-facing presence.
Instagram Ad
The social format shows the identity in a mobile-first context built for quick recognition. It stays consistent with the larger system while adapting to fast scrolling behavior.
Annual Report
The annual report presents the identity in an editorial format and reinforces the brand across longer-form print materials.